IKEA: How Do They Really Do It?
IKEA: How Do They Really Do It?
Industry insiders, retail experts and former employees reveal the secrets of the the world’s biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.
- Director: Steven Prior
- Genre: Documentary
- Actors: Amna Khan, Harry Wallop, Jan Ravens, Jimi Famurewa, Johan Stenebo, John Regan, Lara Joanna Jarvis, Linda Barker, Paul Marsden, Rickylee Thompson
